The best businesses are started as a means to fill a need. Their inspiration tends to come from facing a problem and realizing that a solution doesn’t exist yet, or creating a demand for a service people need but didn’t even know they wanted. That’s how innovative businesses like these came to be successful, whether they’re revolutionizing the way people shop for groceries or reimagining how pet adoption can work.
If you need inspiration to start your own business in 2018, take a page from the book of these clever, game-changing companies and think about what problems you can solve.
Personalized organic tea
Design A Tea offers consumers the ability to design their own tea blend from scratch. Founded in 2007 by J. Brian Pfeiffer, the online business lets tea drinkers choose from more than 40 flavors that can be mixed and matched to create their own artisan tea blend. Shoppers first select a base flavor – black, oolong, green or rooibos – and then mix in two other ingredients, such as almond, Irish cream, passion fruit, rum or wintergreen. In total, there are more than 10,000 different combinations tea drinkers can create. As part of its mission, Design a Tea has adopted numerous socially responsible practices, including using recycled paper products, labels and environmentally friendly inks. In addition, all of its tea flavors are 100 percent natural, organic and gluten-free. Additional reporting by Carlyann E. Edwards.
Custom board and card games
Kids who grew up wanting to design their own version of Monopoly or Clue can easily do so now with the help of The Game Crafter. The world’s first web-to-print game publishing company givers gamers the chance to create their own board games, along with customized playing cards and card games. While designing and publishing a game used to be extremely difficult, The Game Crafter, founded in 2009 by JT Smith, Tavis Parker and Jamie Vrbsky, has simplified the process by providing templates, instructions, videos and proofing tools to help would-be game designers create a quality product. Users then have the option of buying as many copies of the game as they like.